Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to produce a fast divorce or a big cash settlement during every commercial getaway. Because there is so much legal advertising going on, might very difficult to obtain potential clients by sitting up and get sucked in. law firm marketing
Lawyers have a distinct challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or great new beverage, lawyer’s aren’t selling a lifestyle. Many of the lawyers who advertise offer aid individuals who usually will end up interested in their services only when something has gone wrong, and anybody else, their ads will blend into the background.
Even when someone is seeking a lawyer, clients are going to have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and the similar promise generated by countless others, often all standing prior to the same stock group of law books all of the generic law office so popular in legal ads.
Not so for that Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Your hair out!” Below remarkable big shot of your lawyer with his bald head, and also the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work
The Bald Lawyer ad works and stands out business law firm marketing because it has evolved. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by permitting the attorney to poke fun at himself. yet as well as this without undermining the law maybe the legal profession.
The billboard also stands out simply because attracts attention since it gives the various readers a memorable style. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming memorizeble easily.
Clients who see the bald lawyer ad will take more notice of it- even if for under a few seconds out of curiosity- than they would just another lawyer banner. This can translate into the ad keeping their minds, consciously or subconsciously. In turn, when ought to a lawyer, good just be tempted to visit the website they remember out of your billboard where the client can learn regarding services the bald lawyer offers.
Creating Your Own Innovative Ad
Other attorneys that take their practice marketing efforts to another level can take a page out of the bald lawyer’s e book. The ad is an important reminder that innovation is search on successful legal marketing, and that by offering clients some solution to distinguish you away from competitors (preferably an interesting way), you can stand out through the rest.